*

22.07.17

 

WAITROSE LAUNCHES THE ULTIMATE FESTIVE TREAT - THE CHOCOLATE MINCE PIE

Waitrose Ginger Spiced Mince Pies with All Butter Chocolate Pastry

Today, Waitrose reveals a twist to a festive classic - a chocolate mince pie, which will launch in shops for Christmas.

Combining two favourite yuletide treats, Waitrose knows their customers will love the unusual combination which is made using an all butter, crumbly, decadent chocolate pastry. Inside each pie is a mincemeat made with crystallised ginger with a hint of citrus orange oil to give a seasonal, festive warming flavour.

The initial idea for the hybrid treat came from Waitrose product developers last year, who then got to work to find the perfect recipe to balance all the flavours of a mince pie with chocolate.

Rachel Aldridge, Waitrose Bakery Buyer, comments; “Best served warm to release the aroma of chocolate and that distinctive festive smell of mincemeat, they are perfect paired with a cup of hot chocolate or mulled wine.”

The Waitrose Ginger Spiced Mince Pies with All Butter Chocolate Pastry will be available from Waitrose this Christmas for £2 for a pack of four.

Download press release as a PDF