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13.05.17

VEGAN MAKEUP HITS THE HIGH STREET
- introducing B. Makeup, professional quality, cruelty free and always vegan -

 

Since its inception in 2013 British beauty brand B. has had the mission to offer the highest quality, vegan, cruelty free beauty and grooming products at an accessible price.

The collection now comprises a full collection of results driven skincare for different skin phases, men’s grooming range and a full complement of beauty accessories and makeup brushes.

B. Makeup is the next step in the journey, offering professional quality, solution driven, vegan and cruelty free makeup. Everything has been created using insider expertise offering the products and knowhow to help everyone become their own makeup artist. The new range includes a capsule collection by celebrity MUA Cassie Lomas.

Cassie Lomas said: “It has been amazing to work with the team at B. on the Makeup collection. As well as inputting into the shades and formulations of the launch range being able to create my own capsule collection of products has been a dream.”

Sarah Gardner, Superdrug Head of Beauty said: “Our B. makeup brushes and accessories have been best-sellers as those looking for vegan, cruelty free products, know they can trust the brand.

“Animal derived ingredients are in a multitude of makeup products and it’s not easy to create high quality cosmetics without compromise. We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

B. Makeup will be available online at Superdrug.com and in selected stores from 31st May 2017.

PRIMERS
Pre-Makeup Primer £9.99
Priming Souffle £9.99
Lip Primer £7.99

FACE
Radiance Pen; two shades £7.99
Blusher; eight shades £7.99
Matte Bronzer; three shades £7.99
Radiance Powder; two shades £8.99
Contour Kit; two shades £8.99
Contour Pen; four shades £8.99
Makeup Setting Powder £7.99
Makeup Setting Spray £6.99
Lip & Cheek Tint; six shades £6.99
Flawless Matte Foundation; 12 shades £9.99
Flawless Silk Foundation; 12 shades £9.99
Flawless Concealer Duo; eight shades £6.99

LIP
Lip & Cheek Tint; six shades £6.99
Lip Scrub £4.99
Luminous Silk Lipstick; Eight Shades £6.99
Velvet Matte Lipstick; 12 shades £6.99
Matte Liquid Lip; eight shades £6.99
Lip Liner; six shades £4.99
Lip Corrector £4.99

EYE
Kohl Pencil; six shades £4.99
Longwear Gel Liner; three shades £6.99
Duo Liner; Black £6.99
Lengthening Mascara; Black £9.99
Volumising Mascara; Black £9.99
Dual Wand Mascara; Black £10.99
Brow Styler; four shades £4.99
Longwear Brow Cream; three shades £5.99
Brow Contour Kit; two shades £7.99
Pigment; four shades £4.99

THE CASSIE LOMAS COLLECTION
Sheer Liquid Illuminator; £9.99
Matte Liquid Lip; two shades £6.99
Pigment; four shades £4.99
Whipped Bronzer £12.99

Download press release as a PDF