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09.04.17

NEW B. Nourished Cooling & Soothing Mask, £8.99



Created to comfort and calm menopausal skin

Everyone is aware of the changes the menopause brings to the body, but it also has a major effect on our skin. Hot flushes and decreasing levels of oestrogen can lead to imbalances in the skin such as newly dry, tender skin, or for skin to suddenly become more oily.

Hormonal change can also leave the skin feeling warm, blotchy and uncomfortable. To help comfort skin during this natural process, B. is launching its first product specially designed for those with perimenopausal and menopausal skin; The B. Nourished Cooling & Soothing Mask.

The Mask, which launches on 5th April 2017, has been developed to comfort, calm and provide 12-hour moisturisation to skin that is stressed and irritated.

The lightweight, refreshing formula not only gives an instant cooling sensation calming redness, but contains Witch Hazel which mattifies and helps to reduce excess shine. Also containing super hydrating ingredient Hyaluronic Acid, the mask helps to lock in moisture and improve skin’s comfort, suppleness and radiance.

In self-assessment user trial 82% of women aged 40-59yrs said the product instantly delivered a cooling sensation. After two weeks 76% said the mask helped improve the appearance of areas of redness and 75% found it noticeably improved the appearance of fine lines and wrinkles after just 28 days*.

Jill Flood, B. Skincare Brand Manager comments: “Menopause not only affects the body, it affects the skin in a number of ways. We wanted to create a product that not only cools down flustered skin but also combats the many skincare issues caused by this transition.

“Designed to be used day and night, this mask has key ingredients which soothe, mattify and provide 12- hours of much needed hydration.”

The mask is a part of B.’s Skin Phase 4 which has been created for mature skin to nourish, protect and help reduce the appearance of more advanced lines and wrinkles.

Like everything in the B. range, the B. Nourished Cooling & Soothing Mask carries the leaping bunny logo of Cruelty Free International and is vegan.

B. Nourished Cooling & Soothing Mask, £8.99, launches at Superdrug stores and superdrug.com on 5th April 2017.

Download press release as a PDF