Affordable kidswear for lots of little adventures

Discount retailer tofs (The Original Factory Shop) is making a hullabaloo in the kidswear market with the launch of its new baby and children’s clothing range.

Following a positive trading update for Christmas which reported a 5.6% total sales growth for the six weeks ending 8th January 2017, with clothing (+3.2 per cent) performing particularly strongly, the new affordable kids clothing range, named Hullabaloo, offers great quality kids clothing at fantastic prices and is designed with the rough and tumble of everyday play in mind.

From t-shirts, shorts, dresses and denims to swimwear, footwear and accessories, the new spring collection ranges from 0 – 12 years and offers children and babies everything they need for their summertime adventures.

Hullabaloo is the biggest own label launch for tofs since Worth It launched in 2015 and was created after the retailer saw an opportunity to grow its kidswear sales. With the introduction of the new range, tofs aims to increase its sales of children’s clothes by 33 per cent in the first year, by providing its customers with a fun and fresh range which offers outstanding value.

Hannah Legg, Marketing and Multichannel Director at tofs, said: “We’re excited to be launching our new affordable kidswear range that we know both parents and children will love. The new Hullabaloo range has been designed with everyday fun and adventure in mind and should satisfy every need when it comes to kitting out the kids! Hullabaloo is available exclusively in tofs stores … customers will no longer have to make a trip to the busy high street to dress their kids for summer as they can pop to their local tofs store instead. The range is on sale from April and includes plenty of great value multipacks and multi-buy offers.”

The new range is available in over 200 tofs stores nationwide and prices start from £3 for items such as jersey vests, t-shirts and dresses.

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