The first episode of the Great Pottery Throw Down aired just a few days ago and already the nation is going potty for pottery as Hobbycraft, the UK’s largest craft retailer, reveals that sales of clay are up 26 per cent compared to last year.

Anyone still pining after the soggy bottoms and puns of the Great British Bake Off seem to have found a new love as the Great Pottery Throw Down is following in the footsteps of its big sister.

Whether it’s the idea of being able to make your very own dinner set or decorate your own jugs, the sales reveal that people are already planning to give pottery a go at home with sales of air drying clay up 14 per cent compared to last week.

Hobbycraft also reveals that shoppers in Crewe and York are the most keen to get going with pottery, with sales of clay up 245 per cent and 243 per cent, respectively. The top five areas in the UK that are going potty for pottery are:
1. Crewe
2. York
3. Bridgemere
4. Bicester
5. Chelmsford

The first series of the show was a great success with sales of air drying clay up 60 per cent and more specifically air drying clay in white up 294 per cent and in terracotta up 314 per cent – which equates to nearly 30 tonnes.

Caroline Brooke, Clay Buyer at Hobbycraft comments ‘Our customers find programmes like the Great Pottery Throw Down really inspiring. The first series was a great success and we predict this series will be bigger and better than the first. It’s fantastic to already see the show influencing the nation to get crafty with clay, as the trend for pottery has been out of favour compared to baking, sewing and knitting this last couple of years. We’re very excited about the rest of the series and what else the potters will create.’

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