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10.02.17

THE FRENCH FIZZ THAT’S WINNING OUR HEARTS



Waitrose has revealed sparkling wine trends ahead of Valentine's Day and reported more Brits than ever will be celebrating with a lesser known French fizz . Ahead of 14th February, sales of Crémant, a sparkling wine made using the traditional Champagne method, but outside the famous French wine-making region, are up 20% at the supermarket.
Crémants are rich and dry sparkling wines with biscuity notes. They are seen as wallet friendly too, with prices starting at £11.99 at Waitrose. With strict controls on how they are made - the wines are seen as great value for money.
Rebecca Hull, MW, Champagne and Sparkling Wine Buyer at Waitrose said: ‘Traditionally, Champagne was seen as the only fizz you should enjoy on Valentine’s Day. But now Brits are more willing to try a wider range of sparkling wines. Crémant is a great alternative as it's well-priced and well-made. We saw the trend of customers extending their sparkling wine choices last summer when we launched the Italian fizz Pignoletto, which was one of our fastest sellers. The growing popularity of English sparkling wine shows no sign of slowing too with sales up 51% as shoppers chink glasses with a home-grown wine.’
The Crémants available at Waitrose are the gorgeously peachy Cuvée Royale Brut NV Crémant de Limoux from the South of France, the buttery Cave de Lugny Blanc de Blancs Brut NV Crémant from Burgundy and the lemon-scented Prince Alexandre Crémant from the Loire.
Waitrose stocks over 100 English and Welsh wines and 2016 saw 12 new English sparkling wines added to the already extensive English wine selection, the largest available at a UK supermarket.

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