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07.12.16

CRAFTY BRITAIN
HOBBYCRAFT REVEALS THE FESTIVE CRAFT MAP OF THE UK

Hobbycraft, the UK’s largest craft retailer reveals a Christmas craft map of the UK which shows the most popular crafts across the country this festive period including everything from bauble decorating to hamper making.

When it comes to ‘decking the halls’ those in London and Edinburgh are most likely to get creative and make sure their trees are filled with handmade baubles with Hobbycraft’s make your own bauble range being the most popular Christmas product for both regions. The most popular product in the range is the glass fillable bauble which sold out with 8 weeks to go until the big day, but other varieties including the acrylic fillable baubles and ceramic baubles are still available.

Continuing with decorations, Cheshire has the craftiest kids at Christmas with kid’s decoration kits topping the list of festive crafts.

When it comes to the Christmas tree, those in Yorkshire are stepping out to buy alternative Christmas trees with sales up 65%



And it doesn’t just stop at decorations; the best-selling Christmas product in the Bolton Hobbycraft store is the antler headband.

Gifting and finishing touches are also popular crafts at Christmas. Hamper making is going from strength to strength with hampers selling-out but it is crafters in Milton Keynes that are most likely to gift hampers this Christmas.

Manchester and the North East are most likely to go all out when wrapping a gift, with festive ribbons being the best-selling product for those areas.

Cracker making has been growing in popularity for a number of years now; however, the craft map of Britain reveals that those in Cornwall are making the most crackers – the perfect way to add a personal touch to celebrations.

Christmas isn’t Christmas without some festive cookies and bakes and shoppers in Bedford, are most like to go all out on baking at Christmas with Christmas cookie cutters up almost 10%.



For more traditional crafts, Inverness tops the list for festive sewing and if you have a friend or family member from Aberdeen you’re most likely to receive a handmade card this Christmas.

Katherine Paterson Customer Development Director at Hobbycraft comments, ‘Crafting for Christmas is this year, more popular than ever before with sales of the range up almost 10%. The personalisation trend means that more than ever people are getting crafty and adding personalised touches to their festivities whether it is baking, decoration making or creating bespoke hampers for a loved one. At Hobbycraft we pride ourselves on having everything shoppers need to creative at Christmas and with expert advice in stores and online to help along the way, that’s why we’re so keen to encourage the nation to have a go at making something, instead of just buying for Christmas.’

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