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05.12.16

BRITS ADOPT AMERICAN CHRISTMAS EVE GIFTING TREND



Christmas Eve boxes are fast becoming a firm family tradition as the trend originating from America continues to gather momentum on this side of the Atlantic. The notion consists of individuals making and packing a personalised ‘Christmas Eve Box’ full of gifts and treats as Hobbycraft reveals the nation can no longer wait for Christmas day.

From mache to wicker, cardboard to wood, Hobbycraft has a range of boxes and baskets to help shoppers create the perfect Christmas Eve box. The most popular being a gift crate which has now sold out ahead of Christmas.

Hobbycraft, the UK’s largest craft retailer, reports searches for Christmas Eve boxes has increase by 30% as customers look to make the night before Christmas extra special by packing personalised Christmas Eve Boxes full of treats.



Hobbycraft have seen a massive jump of 325% in sales of the ready to go kids crafting suitcases, which include a sewing kit, wooden train kit, dinosaur suitcase and yarn loom, Also seeing an increase are children’s seasonal paint your own kits which have seen a growth of 63%.

Katherine Paterson Customer Development Director at Hobbycraft comments, ‘The trend for Christmas Eve boxes has firmly gripped the nation as we’re seeing more people than ever before searching for inspiration for their creations. Last year was the first time we’d really heard our customers talking about Christmas Eve boxes and this year the trend really seems to have gained momentum. They’re a great way to get both adults and children into the Christmas spirit and when the children are getting impatient on Christmas Eve night, waiting for Santa to arrive, they are a fantastic way to keep them occupied.’

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