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13.11.16


FANATIC ABOUT FOLDING
SALES OF ORIGAMI ARE UP 20% AT HOBBYCRAFT

Hobbycraft, the UK’s largest craft retailer reveals that sales of origami are up 20% compared to last year as the craft was predicted to be one of the top trends of 2016.

Following the popularity of adult colouring in 2015 which saw sales of adult colouring books increase by 991%, the relationship between craft and wellbeing surged to the forefront of the nation’s mind and Origami, with its Zen-like calming qualities, is continuing to build on that.

Origami originated in Japan in the 17th century, though there is also a flourishing paper folding tradition in China. The word is formed from the Japanese ‘ori’ meaning ‘fold’ and ‘kami’ meaning ‘paper.’

Katherine Paterson Customer Development Director at Hobbycraft comments, ‘Adult colouring was a real phenomenon in 2015 and while people are still picking up their pencils and having a go, origami is definitely becoming the new adult colouring as fans look for new and more intricate challenges. We have the wider wellbeing trend to thank for encouraging people to spend time away from technology and be more creative which is why the craft industry is booming. Adult colouring and origami are very therapeutic and we have recently relaunched our origami range to support the demand!.”

Origami is not only taking the crafting world by storm, the catwalks at the Spring/Summer 17 shows including Carolina Herrera and Bea Szenfeld were filled with origami style folds and designs with the trend set to continue to grow next year.

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