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10.11.16


THE BRAND NEW MUST-HAVE CHRISTMAS PUDDING FROM HESTON


This Christmas expect to see a buzz across Waitrose branches as the arrival of a new Persian inspired pudding from Heston arrives on shelf.

Following on from the success of the iconic Hidden Orange Christmas pudding, Heston has once again worked his magic on the classic festive staple. Apricots, pomegranate liqueur, pistachios, caramelised orange and Middle Eastern spices are packed into the Heston From Waitrose Persian Christmas Pudding (£14/800g), oozing with a fragrant honey and rose butter centre and a shimmering copper glitter finish.

Available from (insert date) Waitrose predicts that the limited edition pudding will be a sell-out, similar to the popularity of the Hidden Orange Christmas Pudding which was launched six years ago and will also be available this season.

The Hidden Orange Christmas Pudding has featured on Ebay every Christmas to be auctioned off, due to the demand for the limited pudding and the new Persian Christmas Pudding is expected to follow suit.

Six years ago, the British chef teamed up with Waitrose and created a host of unique products. The Persian Christmas Pudding is part of a new range of products to the Heston From Waitrose range which now includes nearly 60 products. The new packaging also reflects Heston’s passion for quality ingredients, quintessentially British traditions and curious flavour combinations.


The Heston From Waitrose Persian Christmas Pudding packaging

Heston Blumenthal, said: "My new Persian inspired Christmas pudding is certainly set to excite taste buds this Christmas. Making sure thorough taste tests were carried out, it certainly has a magical twist using the very best of Middle Eastern spices, which lend themselves to that distinctive Christmas taste."

Download press release as a PDF