- Sarah Jessica Parker launches her new fragrance at Superdrug, Westfield White City -

This morning Sarah Jessica Parker launched her latest fragrance Stash at Superdrug’s Westfield White City store.

Since launching her first fragrance in 2005, the Hollywood A lister has launched three scents which have all been best-sellers.

Sarah Gardner, Superdrug head of beauty comments: “We are delighted to welcome SJP into our store to celebrate the launch of Stash.

“Sarah Jessica is not only a talented actress and true fashion icon but her work in fragrance also showcases a true understanding of what makes a best-selling perfume. We sell a bottle of her fragrance every ten minutes and our customers eagerly await every new launch.”

Stash is the first Sarah Jessica Parker gender neutral fragrance and has top notes of fresh grapefruit, black pepper and aromatic sage.

The new Sarah Jessica Parker Stash range is available to buy from selected Superdrug stores and Superdrug.com priced from £28 for 30ml.

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