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15.09.16


THE SUMMER OF FROSÉ

Waitrose reports rosé sales soar by 104% as the nation indulges in frozen wine 'slushies'

As the nation gets set to enjoy the last bank holiday of the year, Waitrose reveals that frosé will be the drink of choice as sales of rose are up 104%.

Dubbed the ‘coolest drink of the summer’, frosé is made by simply freezing rosé wine with lemon juice and sugar. Easily made at home, the refreshing alcoholic drink is usually prepared in a large container and frozen for approximately seven hours before being blended into a slush.

'Slush' lovers looking to indulge in a frosé are advised to pick a full-bodied rose as the drink will lose colour and flavour in the freezing process. Waitrose Weekend, the supermarket's weekly newspaper, recommends adding syrup such as cherry or strawberry, to give the drink more colour.

A Waitrose spokesperson comments "Frosé really has taken the nation by storm, fusing together two summer favourites - rosé and cooling slushes. Preparation is minimal and it can be stored or used in batches, making it perfect for parties. Our customers are making the most of the British summer time and this homemade, adult version of a Slush Puppy is a fun way to entertain guests in the sunshine’.

As the final bank holiday weekend approaches, frosé isn’t the only drink sunseekers will be enjoying this weekend. Waitrose also reveals sales of drinks such as Pimms and Aperol are both up more than 50%, Vermouth up 52%, bottled lager up 69% and cider up 34% this week compared to last year.

Waitrose is also seeing sales of all things BBQ on the rise with lamb koftas up 39%, chicken and chorizo kebabs up 21% and sweet chilli beef kebabs up 19%.

Not forgetting a sweet treat, shoppers are stocking up on refreshing ice creams with sales up 45%.

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