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27.07.16


PLUS SIZE FASHION BRAND FAST GAINING HIGH STREET PRESENCE

A new fashion label which caters for the plus size market is taking the industry by storm by securing impressive listings in the first six months of its life.

SimplyBe, Yours clothing, Amazon Prime and Asos Marketplace are just some of the outlets fashion label, Scarlett & Jo is working with and which has helped them achieve a half year turnover of £535K (December 2015 – May 2016) with a projected forecast of £1.5m by end of November 2016.

Furthermore, the fashion label is about to be sold by leading high street retailer, Debenhams, when it launches online next month. The partnership will be the latest listing with a high profile retailer since Scarlett & Jo’s independence from Evans in November 2015.

Founded by Gifi Fields, the veteran designer credited with designing and producing the first ra-ra skirts, Scarlett & Jo is now looking to raise £5m, including a possible £1m through crowdfunding.

“We have made huge strides since our launch six months ago, says Fields. “The next step for us now is to raise additional funds to help augment our customer reach through marketing and IT functions. We have built up a faithful base, with customers on average returning for their next purchase after just 33 days. And this is all because we engage in a genuine two-way dialogue with them. We listen, we reflect, and we do.”

“We are looking to extend by license the brand trade mark to shoes, accessories, bags and beauty care products and we envisage an IPO within a three to five year timescale”, concludes Fields.
Fiona Lay, E-Commerce Trading Director for Debenhams said “'Debenhams is delighted to be adding Scarlett and Jo to our strong online concession selection. Scarlett and Jo offer a gorgeous range, to complement our existing plus size offering.'

Despite the UK plus size market being worth £5.4bn*, accounting for 12.4% of the overall clothing market, its offerings are notoriously poor. But acutely attuned with its strong and loyal consumer base – over 25% of customers have bought more than once - Scarlett & Jo has shaken up the sector with its world class product, and unlike other retailers, showcases its product on real women – its customers. And with an appreciation that plus size women are different heights – a fact that other plus size retailers don’t take into consideration - the brand has also just launched tall and petite sizes, with a maternity range to follow shortly.

Considered by many as the number one plus size dress brand in the UK, the company focuses on producing beautiful prints and soft flowing fabrics in fun and ultra-feminine cuts and shapes that enhance the full figured woman.

The business operates from its own website and is able to supply consumers and independent retailers from the same inventory. The product is also delivered worldwide with a vision to open online through joint venture, licensing and on their own account across Europe, North America, the Middle East, Oceania and West Africa.
*Research conducted by Conlumino

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