- Queen spotted sporting neon trend during birthday celebrations and at Ascot
- Sales of green dress jump 711% in one week following Queen’s birthday outfit
HRH the Queen is the nation’s style icon as British women flock to buy brightly coloured outfits following her appearances during her birthday celebrations and Ascot.
Fashion retailer JD Williams, today reveals that sales of bright green pieces have soared 134% in the past week, with a particular dress jumping a massive 711%, inspired by the Queen’s chosen shade for her birthday outing.
Other bright ensembles, seen throughout the celebrations and at Ascot also appear to have sparked a desire to ditch the dim shades amongst shoppers, with sales of bright pink garments jumping 107% and bright orange up 69%.

Often thought of as a colour palette reserved for the younger generation, the Queen has continued to defy sartorial expectations by mastering the trend for 90s neon.
The Queen was recently voted the nation’s number one style icon in a YouGov report commissioned by the retailer, beating the likes of Victoria Beckham and Helen Mirren to claim the top spot.
The accolade is clearly still ringing true, with sales of bright yellow pieces up 34% week on week after HRH sported the shade on the first day of Ascot.
Suzi Burns, spokesperson for JD Williams said “The Queen is a great example of fashion without age limits, wearing neon brights is usually associated with 20-somethings but she has mastered the trend effortlessly. Our customers are clearly cottoning on and showing that you can wear the latest trends no matter what your age.”
The latest YouGov report commissioned by the brand also revealed that 91% of women feel younger than their age, 56% dress for themselves and not to impress anyone else and 15% like to change their style to keep up with the

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