Pampered pooches are in for a treat as Waitrose launch Iced Woofins, sponge cakes designed and created especially for dogs.

Iced Woofins are the brain child of Michelle Turnbull who established Barking Bakery in 2012 when she was searching for unusual dog treats for her beloved dog, Spot.
These new additions to WaitrosePet.com are part of the wider trend for spoiling our pets, which has seen more animal-friendly versions of classic 'human' treats becoming increasingly popular. And, as a country which spends £6bn a year on its pets, it seems that these goodies are going down a storm in the UK.

Kate Gibbs, Waitrose Pet Buyer comments: ‘We’re very excited about how popular these fabulous doggy delicacies from the Barking Bakery will be. The fun customers can have with pet food is increasing rapidly, as animal lovers drive demand for quirky 'humanised' products, often mirroring mainstream foodie trends. The pets love them because they're delicious, and their owners get a cute cupcake to feed to their dog - it's win win!'

Available in three varieties including Pink Iced Vanilla Woofin, Vanilla Iced Carob Woofin and Carob Iced Carob Woofin, the muffins are made with dog-friendly ingredients, consisting of a vanilla or carob sponge, topped with a delicious swirl of creamy yoghurt icing, and decorated with an assortment of bone themed biscuits.

Iced Woofins are available from now from www.waitrosepet.com for £3.

Download press release as a PDF