In 2015 sales of dry shampoo saw an uplift of +14 per cent in comparison to regular shampoo sales. Sales of dry shampoo are continuing to increase while regular shampoo sales are slowing down as customers are choosing a convenient option to freshen up their hair. As time poor Brits continue to run hectic lifestyles and busy schedules sales of dry shampoo is on the up as they turn for a quick fix to getting clean hair while on-the-go.
One of the best-selling dry shampoos so far this year is Batiste Sweetie, exclusively sold at Superdrug, which has sold more than well-known brands standard shampoo Pantene and Elvive combined.
The trend shows no sign of slowing down so Superdrug has introduced a new dry shampoo zone in all stores to keep up with demand. Brands include Colab, which is exclusive to Superdrug, Batiste, Aussie, Herbal Essences, Tresemme as well as Superdrug’s own brand dry shampoo.
Allen Webb, Superdrug Senior Buyer Hair, says: “Dry shampoo has been on the rise for the past five years and shows no signs of slowing down. Our customers are opting for a convenient and easy solution to spruce up their hair on the go.
“Dry shampoo is catching up with regular shampoo and we’re
adapting the way we showcase our products to help customers find the right
product for them.”
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