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26.03.16



THE MARTHA STEWART EFFECT



Sales of the Hobbycraft Easter home décor range rocket as the nation adopts American trend to decorate their homes for Easter.

With Easter just around the corner, Hobbycraft has seen sales of all thing Easter soar with sales of the Hobbycraft White Tree up by 43 per cent and ceramic egg decorations up by 397 per cent as the retailer reveals decorating your home for Easter is a growing trend, thanks to America’s most famous homemaker, Martha Stewart.

Martha Stewart, who is famous for her seasonal decorations has inspired home owners, craft lovers and Easter Sunday hosts of the UK and led the way when it comes to decorating the home for Easter; Hobbycraft has seen sales of Easter wreaths increase by 156 per cent.

Leona Card, Hobbycraft Seasonal Buyer comments, ‘Martha Stewart is truly inspiring when it comes to decorating your home for seasonal events and we’ve seen the trend for going all out at Easter catch on as more people than ever decorating their homes with our White Easter Trees. 2016 has been the biggest year for Easter decoration for us yet with more people than ever before hanging homemade wreaths, baking bunny biscuits and setting up Easter egg hunts and we anticipate it being even bigger next year’.

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