Superdrug firmly believes that sanitary protection is an essential item and will give customers back the money they have paid in VAT.
Tampon Tax is in the spotlight in the Palace of Westminster with Chancellor George Osborne promising to give the VAT The Treasury receives to good causes and to lobby the EU to zero rate all sanitary protection.
While this is good news, and something Superdrug has long supported, we want to do our bit now to ensure that women do not have to pay the so called ‘luxury tax’ on an essential item.
From 10th February all purchases of Superdrug’s Own Brand tampons and sanitary towels in the UK will see the customer rewarded with between three and ten loyalty card points added to their Health & BeautyCard account.
Each of these points represents a penny to spend in store, and represents a penny from the purchase price to offset what is given to the Treasury in VAT.
Currently all purchases of sanitary protection carry a five per cent VAT charge.
Gemma Mason, Superdrug Head of Customer Experience comments: “The issue of which items are rated for VAT has always been a contentious issue and we believe that if there is one product area which needs urgently addressing it’s sanitary protection.
“As a retailer which has millions of women visiting its stores every week buying tampons and towels we wanted to do something now to give something back.
“We are hopeful that the rules will change in the future, until then we are delighted to give a little back to our customers.”
The Treasury takes around £15m each year from VAT on sanitary protection. Superdrug estimates that it will give over £60,000 back to its Health & BeautyCard members through donation of points this year.
The points donation will be on all Superdrug Own Brand sanitary protection:
price VAT points back
Applicator tampons (12) 89p 4p 5
Regular, super, super plus
Applicator tampons (30) £1.89 9p 10
Non applicator tampons (16) 99p 5p 5
Regular, super, super plus, ultra
Non applicator tampons (32) £1.89 9p 10
Silky compact tampons (16) £1.85 9p 10
Silky applicator tampons (16) £1.85 9p 10
Maxi towels (20) 59p 3p 3
Essential towels (14) 55p 3p 3
Essential ultra towels (14) 59p 3p 3
Night maxi towels (10) 89p 4p 5
Ultra towels super wings (12) 89p 4p 5
Ultra towels regular (16) 89p 4p 5
Regular maxi towels (16) 89p 4p 5
Regular ultra towels wings (14) 89p 4p 5
Ultra towels night wings (10) 89p 4p 5
Ultra towels regular wings (14) 89p 4p 5
Soft & Silky towels (12) 89p 4p 5
Regular or long
Ultra towels duo wings (24) £1.99 9p 10
Panty liners (30) 55p 3p 3
Essential panty liners (45) 55p 3p 3
Panty liners comfort (50) 89p 4p 5
Duoform panty liners (30) 89p 4p 5
Panty liners flexifit (30) 89p 4p 5
Panty liners, large (28) 89p 4p 5
Panty liners, scented, wrap (20) 89p 4p 5
Panty liners, normal (32) 89p 4p 5
Panty liners, scented (32) 89p 4p 5
Panty liners, g strings (30) 89p 4p 5
Panty liners triactive, normal (32) 89p 4p 5
Panty liners triactive, long (28) 89p 4p 5
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