*

07.02.16

HALFORDS LAUNCHES NEW-LOOK BOARDMAN BIKE RANGE

• 23 new bikes in collection including road, mountain and hybrid bikes
• Prices range from £499 to £1,799

Today, Halfords unveils a contemporary, new design and look for the Boardman Performance series – the UK’s most recognisable bike range, inspired by Olympic champion Chris Boardman.

The new look, together with a strong focus on quality and design, has been created to inspire riders to get out there and explore their curiosity and will be available exclusively through Halfords both online and at 468 shops nationwide from the 29th January.

The Boardman product development team have created a range of 23 bikes including seven road, six mountain, two cyclo cross, seven hybrids and a new Triathlon/TT bike. With prices ranging from £499 for a hybrid to £1,799 for an SLR road bike with a race-ready SRAM Force gearset, there’s something to suit every cyclist.

Stand-out bikes from the collection include the Boardman Road Team Carbon (£999), a full carbon fibre framed Endurance road bike for men and women; the Boardman Road Team TT (£999), the first-ever triathlon/TT specific bike in the Performance range; the MTB Pro FS (£1499), a great handling full suspension mountain bike with high end Rock Shox Pike fork and Monarch RT Shock.

Chris Boardman says: “I am immensely proud of the new Performance range as it encapsulates the essence of our brand, giving the customer the best possible performing product at every price point. We pride ourselves on leading edge design and utilising the very latest innovation, including the introduction of hydraulic disc brakes for road and 1x wide ratio gear systems on selected CX, MTB and Hybrid models.”

Andy Smallwood, Managing Director of Boardman Bikes says: “The new-look bikes are the next logical step in the development of the Boardman Performance range. Like Chris, we believe that the design of a bike can impact your cycling for the better. Whether that’s a lightweight carbon frame for speed, Women’s specific geometry, the new range of bikes will give cyclists across the country the confidence and pride to take two wheels.”

The Boardman Performance range will expand in March with the launch of a capsule clothing collection, also exclusive to Halfords.

The Boardman Performance range is available at all Halfords stores across the country from the 29th of January with the full range available online at www.halfords.com/boardmanbikes.

Download press release as a PDF