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12.01.16

Lakeland reinvents the microwave meal
You won’t believe it was made in the microwave!

2015 saw eating healthily become a way of life, and now, the time it takes you to prepare healthy and nutritious meals is set to be drastically reduced as Lakeland reinvents the microwave meal, leading the trend for microwave cooking with their new selection of specialist microwave kit.

The microwave originally emerged in the USA over 50 years ago and came to the UK market in the 80’s where Lakeland, a microwave pioneer from the start, developed one of the first microwave-safe cookware ranges.

In the early 80’s, Martin Rayner, one of the three brothers who still own Lakeland to this day, visited America to bring the latest technology from the States straight back to the UK market. Products such as a microwave turntable, browning skillets and spices all improved the way that UK consumers could cook with their microwave.

Establishing their ‘Microwave Advisory Service’, Lakeland become the ‘go-to’ destination for all things microwave, even creating and loaning-out an educational microwave video for customers and consumer groups such as the WI.

Today, the microwave offers a faster, more convenient way to cook your food than traditional pots and pans. Microwave cooking retains nutrients and flavour so, not only will your food be ready quicker, as it’s cooked in its own juices, it will taste much better too.

Imagine a whole roast chicken in just 20 minutes; that’s a third of the time it would take in a conventional oven! *

A recent survey** of 1,000 online users revealed that whilst 85% of people have a microwave in their home, 40% of those are currently mainly using their microwave just to heat and reheat food and 23% mostly for heating ready meals.

The same survey revealed that 74% of those with a microwave aren’t aware of the nutritional benefits of cooking in this way and for nearly a quarter of people surveyed, time is the biggest factor they consider when planning their evening meals.

The new additions will join Lakeland’s extensive range of existing, customer-loved microwave products, including lines such as their innovative Microwave Pressure Cooker launched in 2015.

Commenting on the launch of the new range, Matthew Canwell, Lakeland’s Buying Director said, ‘Lakeland has been at the forefront of microwave cooking for decades and we’re always looking for new and innovative products to take our ranges to the next level. With time more precious than ever, we’re excited to launch this incredible range of microwave cookware to help customers enjoy healthy home cooked meals, fast.’

So forget high salt ready meals; Lakeland’s latest range of microwave accessories will change the way you see your microwave for good, making it easier than ever to enjoy nutritious, home-made meals that are big on flavour and take less than 20 minutes to make.

Lékué Microwave Range:
Steam Cases, From £14.97
Mini Skewers, £19.99
Spanish Omelette Maker, £14.95
Omelette Maker, £14.99
Cheese Maker, £18.97
Rice Cooker, £17.98
Egg Cooker, £5.89

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