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09.01.16

Largest UK Cycle Republic store opens to keep London’s bike commuting boom in gear

• Cycle Republic launches City of London flagship store
• Retailer to continue expansion in commuter hot-spots
• Store will launch Basso Bikes in UK exclusively

Cycle Republic has opened the doors of its largest store in the UK, in the heart of the City of London at Fenchurch Street, as the capital continues to enjoy extraordinary growth in numbers of people choosing to commute by bike.
The store will bring nearly 8,000 sq. ft. worth of Cycle Republic’s premium range of bikes, parts, accessories and clothing across three storeys to the City’s daily cyclists, making one of the largest cycle stores in the City of London.
New brands will include the exclusive UK launch of Basso Bikes. Started by legendary Italian road cycling family Basso, the brand is now producing some of the finest road, track and CX bikes in the world.
Shoppers can view 180 bikes on display such as the Haibike 2016 range, Gocycle electric bike, new Pinarello road bikes and Boardman Bikes so the store will have something to suit every city cyclist.
Cycle Republic continues to increase its range of female-friendly cycling products and the Fenchurch Street store will lead the trend with a 30% female-specific offer including leading brands Assos, Pearl Izumi, Gore and Giordana.
The team will provide unrivalled bike servicing and repairs, with free courtesy bikes on hand for more extensive repairs. Cyclists in the market for a new bike can also take bikes on a test ride in a new, free ‘try before you buy’, to help shoppers choose the best model for their ride. The brand’s customer loyalty scheme – believed to be the first of its kind in the UK – offers excellent rider benefits including free puncture repairs and a half price annual service, a free £20 gift card when £100 or more is spent on accessories, plus access to offers and instore events.
Cycle Republic also today announces an exciting partnership with Cyclescheme with all its nine stores now accepting Cyclescheme vouchers, to help more people choose the right bike for them and to get cycling.
Commenting on the opening, Cycle Republic Managing Director Peter Kimberley says: “Twenty three million journeys are made by bike in the capital every year and we know there are now more cyclists on the roads than ever before – the cyclist population explosion in London shows there is an increasing demand for high quality products and services from city commuters.
“We look forward to being able to offer the Cycle Republic experience to support them, and are thrilled that the Fenchurch store opening coincides with our partnership with Cyclescheme, giving us more ways to support cyclists and give access to the best range of bikes in the market.”

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