- AS Watson reaches loyalty membership milestone at Superdrug Lakeside –

Today, Monday 23rd November, Superdrug’s Lakeside store hosted celebrations to mark a major milestone in the AS Watson Group’s history – reaching 100,000,000 members in loyalty schemes around the world.
AS Watson Group is the world’s largest international health and beauty retailer with more than 12,000 stores in 24 markets. Every week over 28 million customers visit one of the company’s 13 retail brands.

The Group has reached this milestone with loyalty programmes in Superdrug, The Perfume Shop and Savers in the UK, and across the world Watsons, Kruidvat, ICI Paris XL, Rossmann, Trekpleister, Drogas, Spektr, PARKnSHOP, Fortress and Watson’s Wine.

Dominic Lai, AS Watston Group Managing Director, Janice Chatham
and Peter Macnab, Superdrug Managing Director

Looking at data the Group identified the day that the milestone would be reach and estimated that the milestone would be reached in the UK on 23rd November and AS Watson Group Managing Director, Dominic Lai travelled to the UK to witness the celebrations.
Janice Ward of Chatham registered for her Superdrug Health & BeautyCard on the day, unaware that her signing up the scheme would trigger a celebration which included music, balloons confetti and being presented with a completely unique gold loyalty card, complete with 10,000 points ready to spend in store.

Peter Macnab, Superdrug Managing Director said: “We are delighted to be able to celebrate such an impressive milestone in a Superdrug store. In a challenging retail market retaining customer loyalty is more important than ever before.”

AS Watson Group has over 120,000 employees worldwide.

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