On the twentieth anniversary of the Victoria’s Secret Fashion Show, one retailer has revealed its own version of the infamous angels – three curvy models all aged over 40 – to encourage diversity in the lingerie industry.
Today, 10 November 2015, JD Williams unleashed its troupe of models of differing shapes, sizes and ages in contrast to the women that are favoured by Victoria’s Secret outside their store on New Bond Street.
The inclusive women have been nicknamed Aliza’s Angels as they will be modelling lingerie by Aliza Reger that is available exclusively at JD Williams - outside Victoria’s Secret Flagship store on New Bond Street.
The campaign is in reaction to the forthcoming Victoria’s Secret show, notorious for using young size zero models with long legs and thin waists, JD Williams decided to showcase a far more real woman in its campaign.
Ed Watson, spokesperson for JD Williams said: “Our customers, along with the vast majority of women in the UK, can’t relate to the unattainable body images set by the lingerie industry. We’re working to change this - and to encourage our customers to feel great in their own skin.”
No strangers to controversy, Victoria’s Secret was slammed by Tyra Banks in 2014 for being ageist and shortly after came under fire for their ‘Perfect Body’ campaign, which generated 16,000 signatures reacting against its damaging marketing messages.
It’s been confirmed that 20 year old Kendall Jenner and Gigi Hadid
will star as the new ‘Angels’ in this year’s Victoria’s
Secret catwalk show in New York City.
JD Williams conducted the UK’s first 50 Plus Female Fashion report with YouGov in 2014 which revealed three in five British women aged 50+ do not feel well represented in TV (57%) or magazines (58%) - and 76% feel they are not well represented in advertising.
JD Williams are supporting this initiative with a twitter campaign using
the hashtag #WeAreAllAngels
Download press release as a PDF