*

01.11.15


SHAKEN AND STIRRED, VERMOUTH SALES AT WAITROSE ON THE UP

Bond is back, which means that the nation is shaking, not stirring their martinis, as sales of vermouth, the key ingredient for the cocktail, are up over 12 per cent at Waitrose.
The classis alcoholic drink, favoured by the world’s favourite Secret Agent, is having a resurgence thanks to the opening of the latest Bond instalment, Spectre, earlier this week. Gin, the other key ingredient to the cocktail is also up by 10 per cent at the supermarket.
The American cocktail was created during the 19th century, however known under various other names. It wasn’t until 1863 that an Italian vermouth maker started to sell the spirit under the brand name, Martini, and hence, the new cocktail was created. The Martini then became famous in the roaring twenties, thanks to the ease of sourcing homemade gin and vermouth during prohibition.
John Vine, Spirit Buyer at Waitrose comments; “The Martini has seen a resurgence in recent years. Once seen as an old fashioned drink, different variations of the cocktail have now become popular, such as Vodka Martinis. Thanks to Bond, it’s now definitely back in fashion as the nation celebrates the spirit of the spy.”

Download press release as a PDF