Once reserved solely for chip shop staff and Grannies, hair nets are seeing a rise in popularity for the first time in over fifty years.
Home solutions retailer House of Bath has experienced a sales increase of 43% in the last year with hair nets now ranking in their top 10 bestselling products.
The trend is being put down to a new army of younger hair net fans who are wearing them over rollers to perfect their curls.
Kay Hutcheson, Head of Buying at House of Bath says; “Hair nets might conjure up memories of Nora Batty and Ena Sharples but it’s a new generation of hair net lovers driving sales.”
64% of all deliveries have been made to the Liverpool region as Scouse girls have added hair nets to their pre-Saturday night rollers look.
Hair nets are the latest beauty hack to emerge and if worn during the night can minimise hair breakages, static and aid rollers in perfecting curls, cutting time spent on hair styling in the morning by half.
Kay continues; “Savvy shoppers are investing in hair nets to gain
more precious beauty sleep, a little bit more prep time the night before
allows the wearer to wake up looking gorgeous.”
Colleen Rooney, Alex Curran and Abbey Clancy have all been pictured out and about in their rollers in the past and now hair nets are rumoured to be the latest addition to their beauty regime.
With Granny Chic seen across the AW15 catwalks including Chanel, Max Mara and Roksanda Illincic, the rise in popularity of the hair net shows no sign of slowing down.
House of Bath hair nets are priced at £7.95 for a pack of two, available for mail order and online at Houseofbath.co.uk.