Helen Mirren, who turns 70 today (26 June), is the celebrity most 50+ women hope to look like on the beach, results from a poll by the retailer JD Williams has revealed.

Mirren was named the out and out winner in a Facebook poll of 2,000 women, when asked to vote which celebrity looks best on the beach. Other celebrities such as Jerry Hall, Goldie Hawn and Lorraine Kelly also ranked highly.

Carie Barkhuizen, spokesperson for JD Williams says; “Helen is the epitome of 50+ and fabulous. She has embraced her age and shape with style and grace.”

The celebrity poll was conducted by the retailer after a spike in sales of bikinis with one in three 50+ customers revealing they were planning on wearing a bikini this summer, compared with one in five last year.

Carie continues: “Body confidence in the over 50s has reached an all-time high with more women happier than ever before to wear a bikini.

“We’re thrilled to see our customers feeling so positive about their bodies as we hit peak holiday season.”

The top 10 named in the poll are as follow:

1. Helen Mirren
2. Jerry Hall
3. Goldie Hawn
4. Lorraine Kelly
5. Brooke Shields
6. Elle Macpherson
7. Joan Collins
8. Liz Hurley
9. Madonna
10. Demi Moore

In a recent survey by the retailer, the UK’s first state of the nation report into the mature fashion sector in association with You Gov, it was found that 94% of women aged 50+ feel younger than their age.
Whilst body confidence in 50+ women is at an all-time high only 3% said they would upload a bikini photo to social media vs. 11% among those aged 18-49.
JD Williams is currently looking at plans to expand their swimwear offer further for next Summer to meet demand.

JD Williams swimwear is available online at JD Williams.co.uk, prices start from £12.50.

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