Today Lakeland, the home of creative kitchenware unveil their newest design
partner, Davina McCall, who will be launching a new and exclusive cookware
range with the retailer in spring 2016.
A keen home cook and Lakeland fan, Davina’s passion for good food and healthy eating has led to her teaming up with the retailer to design and launch her very first signature cookware range.
Commenting on the partnership, Davina said, ‘I love to cook healthy, tasty meals for my family, and having the right tools for the job is a huge part of being able to do that. When I was given the opportunity to launch a product range with Lakeland, I was thrilled and I’m excited to be working with the team on the development of the range.’
Matthew Canwell, Lakeland’s Buying director added, ‘Lakeland has a huge range of products to help our customers eat and cook more healthily at home and are always looking to develop and extend our ranges. Davina’s passion and enthusiasm for helping consumers enjoy a healthy and balanced lifestyle is very much in keeping with our own and we’re extremely excited to be working together on the development of a new range of products to make healthy eating easier.’
Later this month, Lakeland customers will be able to enjoy some of Davina’s recipes for healthier living on the pages of the Lakeland catalogue and website, through a feature detailing Davina’s sugar-free journey and quest to pursue a healthier lifestyle.
Davina will spend the autumn working closely with Lakeland to share ideas and inspiration and to develop the new range which will be ready to launch in the spring.