The evocative smell of spice at Christmas time is nothing new but today Waitrose announces the launch of its Christmas Signature Spice which – in a supermarket first – will span across a range of 30 food, drink and homeware products.
Reminiscing about Christmases past is all part of the joy of the season so the Waitrose team of experts have created a unique spice that perfectly blends all of our favourite smells and tastes of the festive period.
Notes of nutmeg and cinnamon are expertly blended with cardamom, a hint of black pepper and a zesty twist of tangerine – all designed to evoke warm memories of festive gatherings with family and friends. This unique spice blend will be used across a range of 30 delicious foods and beautiful gifts from mince pies and stuffing, to scented candles and shower gel.
A ground spice blend will be available within the Cooks’ Ingredients range along with a mulling pack of whole spices, complete with hessian bag that can be used to infuse spices into glazes and mulled wines.
Jonathan Moore, Waitrose Executive Chef, says: “Christmas spiced goodies have always been loved by our customers – from mince pies to mulled wine, the smells really do evoke memories of Christmases past. Creating a Signature Spice that spanned our entire Christmas range really did seem like the next logical step and we’re delighted to be the first supermarket to use a signature blend across all manner of products – from shower gel to stuffing, shoppers really can make their homes festive this Christmas.”
Savoury treats from the range include a Whole Signature Spiced Ham with
Tangerine, Cardamom & Ginger Glaze and a Turkey Paupiette with Gingerbread
Stuffing & Signature Spice Glaze.
Sweet treats are in abundance and include a Christmas cake, made by expert baker Fiona Cairns, exclusively for Waitrose. It’s an eye-catching creation decorated with nuts, glacé cherries, demerara sugar with marzipan stars and boasts rich, moist, brandy enriched fruit sponge spiced with the unique Waitrose Christmas spice blend.
The Christmas Pudding with Tangerine Sauce is a moist, fruity sponge pudding, lightly spiced with the unique Waitrose Signature Spice blend. It contains vine fruits, cranberries, walnuts, ginger liqueur and is topped with glacé orange and stem ginger.
The Signature Spice Hot Chocolate with a gold shimmer finish captures the warmth of the Christmas season. Rich chocolate is blended with notes of nutmeg and cinnamon with cardamom, a hint of black pepper and a zesty twist of tangerine.
The Signature Spice Chocolate Collection is an indulgent selection of Belgian chocolates; milk spiced ganache, a dark spiced caramel and a milk almond & tangerine praline - all with a shimmer finish.
Creating a festive ambience for the home won’t be a problem as there is an array of new products including pot pourri, berry decorations and even a body wash all boasting the Signature Spice fragrance.