Recent research shows that the average Brit could save over £150 a year1 by swapping from pricy brands to own brand beauty and toiletries. So this summer Superdrug is challenging all beauty lovers to take the Swap Shop challenge.
Canny shoppers have long known that retailer own brand products can perform as good, and sometimes better, than the big brands at a fraction of the price.
Now Superdrug has looked at the best-selling summer brands and is suggesting an Own Brand alternative. Going head to head with the world’s biggest brands is brave but Superdrug is so convinced its products stand up to scrutiny they’re offering a money back guarantee.
David Cooke, Superdrug Head of Own Brand comments: “Today’s customers have so much choice when it comes to toiletries and beauty products, but it’s usually the case that the best value choice is always going to be our Own Brand.
“However we know that sometimes it’s hard to believe that a product so much cheaper is going to be as good as the brands. That’s why we’ve set up the Swap Shop challenge and are asking beauty lovers to try an alternative to their usual buys.
“We’re so confident that people will love our Own Brand we’ve set up a money back guarantee2, if a customer isn’t 100% happy with an own brand product they’ve tried, they can return it and get their money back, and a voucher giving them 25% off the next Own Brand product they try.”
Summer Swap Shop examples3:
• SUN CARE Swap four bottles of the best-selling sun protection brand for Solait and save £11.20
Swap Ambre Solaire Clear Protect Spray SPF20 (4 200ml bottles at £7.23 = £28.92), for Superdrug SOLAIT Clear & Protect Transparent Sun Spray SPF20 (4 x 200ml bottles at £4.48 = £17.92)
• SKINCARE Swap three jars of a best-selling moisturiser for Vitamin E Radiance Cream and save £51
Swap Olay Regenerist Luminous Skin Ton Perfecting Cream (3 at £19.99 = £59.97), for Superdrug Vitamin E Radiance Cream (3 at £2.99 = £8.97)
• BODY Swap five bottles of the best-selling in shower body moisturiser for Vitamin E In Shower Moisturiser and save £3
Swap Nivea In Shower Moisturiser (5 at £3.59 - £17.95), for Superdrug Vitamin E In Shower Moisturiser (5 at £2.99 = £14.95)