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11.05.15

LIGHTS, CAMERA, ACTION!
-AS HALFORDS UNVEILS NEW LAUNCHES TO SUPPORT THE NATION’S JOURNEYS-

Halfords today announces key innovations and trends for cycling, motoring and outdoor journeys for summer and beyond.

As drivers get smarter, 2015 will continue to see the rise of the dash cam as Halfords reports sales of the latest safety gadget are up 800 per cent YOY, based on in store and online sales. The surge in demand has not only been linked to drivers wanting more peace of mind when they’re on the move, but also to insurance providers offering reductions for drivers using dash cams and sites like YouTube reporting millions of views of dash cam footage.

The nation’s love affair with dash cams is in keeping with 44% of Brits saying technology is important when on the road – many see the car as the extension of the home and expect access to complementary technology on their everyday journeys. To further nourish this growing in-car tech demand, Halfords will launch the Garmin Nuvicam – the first ever sat nav dash cam hybrid. Other upcoming launches include the world’s first dash cam for motorbikes, and with the popularity of scooters, mopeds and motorcycles continuing to soar in 2015, this is set to be a hugely popular innovation.

The demand for technology and innovation helping cyclists to keep safe and enjoy better journeys continues, and is moving on from innovative high-vis clothing to the launch of Volvo’s Life Paint (available from Halfords imminently). The unique reflective spray is designed to react to a car’s headlights, alerting drivers to cyclists’ presence in the dark, and comes in two formats – one permanent, that can be sprayed on to bikes, the other machine washable, for clothes and accessories.

The rise of E-bikes is set to be electric this autumn, with Halfords launching the lightest and best value models in September. Two own brand models – the Carrera Crossfire E for women and men –will boast market leading prices and a 40-50 mile range. The two models will also fall under the Cycle2Work threshold and will be amongst the lightest E-bikes at this price range so are perfect for commuters. With E-bikes becoming far more accessible and many of the barriers-to-purchase overcome, demand for these cycles is set to soar for in the coming months.

With their commitment to supporting women’s cycling, Halfords will also be adding to its range of women’s bikes with the launch of two exciting new female bike lines. Halfords’ exclusive bike range, 13, will introduce three women’s bikes – the 13 Intrinsic Lambda Road Bike, the 13 Intuition Lambda Road Bike and the 13 Intuitive Lambda Hybrid Bike – promising women across the country the ideal high performance riding experience.

Victoria Pendleton will also launch her new line of women’s bikes, responding to recent catwalk trends of brighter, bolder pops of colour with the Brooke in eye catching ‘plum’ with a hot pink frameset and the Heath, a junior bike for girls in a striking navy stripe finish. In support of the rise of the female commuter, the new Pendleton Briary model includes mudguard clearance, a road bike style double chain set, fast rolling Kenda tyres with reflective side walls and puncture protection, offering an ideal introduction to fitting cycling into your daily lifestyle

In addition to its partnership with the Breeze initiative, British Cycling’s recreational cycling programme for women, announced earlier this year, Halfords will also be showing its support for female cyclists across the UK with the launch of its free women’s bike workshops. The sessions will run on 20th May across 420 stores nationwide and are aimed at women who are just getting into cycling and keen to learn basic bike maintenance. They’ll also help attendees build up a network of other female cyclists local to them, enabling them to meet up and have fun together on the road.

This year Halfords continues to transform the way we shop and bring more convenience to customers. The annual summer pilgrimage for festival goers is much easier thanks to the second year of Halfords’ on-site tent collection service at a number of key festival sites across the UK. The retailer is also offering a pop-up store at each festival for customers to pick up all-important outdoor essentials.

Emma Fox, Commercial Director at Halfords says: “2015 and beyond is all about making journeys more memorable and enjoyable. It’s clear we all want to be better and savvier at what we do – whether it’s about being a smarter driver, riding the latest model bike, learning new skills at a bike workshop or finding new ways to shop for festival essentials hassle-free.”

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