Research by retailer JD Williams has revealed that Mothers of the Bride spend on average 2.3 hours longer than their daughters when shopping for their wedding attire.
A poll of 2,000 Mums* found they feel under more pressure than ever to look great on their daughter or son’s big day.
The pressures of photo sharing via social media and a recent wave of celebrity weddings were all cited as reasons why Mothers of the Bride are feeling more self-conscious than ever before.

Carie Barkhuizen, spokesperson for JD Williams says; “Bridezillas now have new competition in the style stakes – from their Mothers.
“Mum’s are pulling out all the stops to shine on their kid’s big day and taking longer than ever to ensure their outfit is top notch.
Women are searching online, shopping for inspiration and also seeking the opinions of various friends and family members to ensure they look and feel their best.”
Like Judy Murray, 17% also said that they would have no qualms over wearing white on their kid’s big day.
Carie Barkhuizen continues; “Judy Murray had no problem ignoring the traditional taboo of wearing white in a bid to ensure she shone at Andy and Kim’s wedding this weekend."
A whopping 41% also said that outdoing the Mother of the Groom was a consideration when choosing their outfit and 61% said they would not limit themselves on budget to ensure they achieve the perfect look.
Results also show that 23% expects their daughters to tailor wedding colour schemes around their outfits.
Celebrity Mothers of the bride rated highly for their style include; Carole Middleton, Susan Sarandon and Kris Jenner.
Results from the UK’s first state of the nation report into the mature fashion sector carried out by JD Williams in association with You Gov also found 46% of women aged 50+ put a lot of effort into dressing for a special occasion vs. only 6% that said they don’t put much thought into it.

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