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10.04.15

CHRIS BOARDMAN’S NEW CYCLING CLOTHING RANGE: A RIDE INSPIRED IDEA

Following successful bike and helmet lines, Boardman branches into clothing
Building on Boardman Bikes’ successful partnership with Halfords since 2007, Chris Boardman has released his first ever cycling clothing line for the bike retailer. The Olympic Champion’s new capsule collection is exclusive to Halfords and is now available in 335 of its stores nationwide as well as online.

The newly released kit consists of both a men’s and women’s range with 14 lines designed for both performance and style. The range includes shorts, jerseys, bib shorts, mitts, and jackets. Prices start at £4.99 for a pair of socks and reach £39.99 for a women’s wind jacket or men’s mountain bike shorts (and reach £49.99 for Men’s or Women’s Bib Shorts). Predominant colours are black and grey with various items featuring dashes of yellow, pink or turquoise blue.
Says Chris Boardman: "At Boardman Bikes we all ride, not because it’s our job, but because we love it. I still get out on the bike 3-4 times a week, and these days my riding time is very much my thinking time, when I dream up new concepts. This clothing range was one of those ride-inspired ideas, as I know the right kit can make the difference between a good ride and a fantastic one.

Since we sold our first bike back in 2007, we’ve aimed to give cyclists - of all sizes, shapes and ability - the best possible product to improve their adventure. With the addition of this new clothing range, sold exclusively through Halfords, we can now provide our loyal customers with everything they need to have a great day out on the bike no matter what type of riding they do. It includes features like moisture-wicking, technical fabrics, Colmax chamois’s and 360 reflective details for low light visibility, all elements inspired by real riders.

The Boardman Bikes team has covered thousands of kilometres a year dreaming up and testing kit. I hope you enjoy it as much as we do!”
Says Jim Berkeley, Cycling Accessories Expert at Halfords: “The launch of Boardman’s clothing range is the next logical step following the huge success of the Boardman bike and helmet lines. Like Chris, we are real believers that a piece of kit can change your cycling for the better. Whether it’s a pair of bib shorts for when performance matters or a pair of mountain bike shorts for those who like to hit the trails hard, the new line will give cyclists across the country that extra comfort and confidence.”
The full range can be viewed here at Halfords.com.

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