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03.02.15

SUPERDRUG ADDS MORE SPARKLE TO ITS FASHION OFFER
- new launch of catwalk inspired jewellery -

This spring sees Superdrug add more sparkle to its accessories range with the launch of a new jewellery collection which is catwalk inspired, but without the designer price tag.

The launch SS15 collection encompasses key trends such as wrist cuffs, stacked rings and retro hooped earrings.

The range is made up of two collections; Urban Rocks, an on trend edit that embraces new season trends and Daisy & Delilah, which draws on romantic and whimsical references for timeless and pretty pieces.

The collection will be available in 600 stores from 2nd February, with prices starting at just £1.50 for stud earrings, rising to £5 for wrist cuffs, bracelets and necklaces.

Sarah Sharp, Superdrug Head of Beauty and Accessories at Superdrug comments: “Whether it’s the latest buzzword ingredients or working with the world’s biggest beauty bloggers, at Superdrug we pride ourselves on always keeping close to the latest trends.

“Our new jewellery collections offer customers a taste of the catwalk but at a much more pocket-friendly price. We see shoppers picking up as they pop in to buy the latest lipstick or celebrity must-have mascara.”

The Urban Rocks and Daisy & Delilah collections start at £1.50 for stud earrings,.

Download press release as a PDF