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13.01.15

BRIGHTER, LIGHTER AND BOLD
-HALFORDS PREDICTS TRENDS FOR 2015-


Halfords today predicts the bikes, technology and motoring trends that are sure to make a splash in 2015.
2015 is set to be the Year of the Saddle and paying attention to where you perch your posterior will become increasingly important. Research from YouGov reveals that 88% of cyclists cite saddle comfort as the most important factor when choosing a bike and Halfords has a saddle to suit every shape and size, whether it’s for leisure, racing or commuting.
After years of all-black bikes dominating roads and dirt tracks it’s time for colour. Halfords predicts that bright neons and understated pastels will become the norm on bike frames in 2015.
Bang on-trend bikes for 2015 include the Pendleton Somerby in powder blue - £279.99, the 13 Intuition Beta Road Bike with neon statements - £1,399.99, the VooDoo Bizango Mountain Bike with yellow accents - £599.99 and the Quella Varsity Collection (online only – from £329).

More than 2 in 5 cyclists use their bike for physical activity, so the emergence of the ‘super commuter’, who uses their bike ride to work as an opportunity to train for general fitness or races, should come as no surprise. This cycling tribe favours sleek bikes with strong brake discs, carbon forks and superlight frames. Given 5 stars by Cycling Plus and voted Best Road Bike under £1,000 by Bike Radar, the Boardman Team Carbon fits the bill perfectly at £999.99.
Cyclists are increasingly looking towards technology to help keep them safe, that’s why products like the Visijax Commuter Jacket, which will launch shortly at Halfords, will prove popular with consumers. This jacket uses motion sensor technology to activate a flashing LED signal to show other road users when the rider is making a turn and is the smarter way to wear high-vis.
As cycling becomes ever more popular so too is the trend to share experiences on social media. The Go Pro Hero 4, £289.99 records everything in HD detail with a surge in sales predicted as more people get out and about next summer and want to share their experiences and achievements.

Get prepared for a new dimension of connectivity. According to research by technology analysts Gartner¹, by 2020, the number of items connected to the Internet of Things will rise to 25bn. So get ready for smarter motoring and connected cycling.
Speaking of which 44% of Brits say technology is important when driving, so the motorists’ love affair with in-car technology looks set to continue. Many see their cars as an extension of the home and expect access to the same technology. The launch of the latest iPhone led to the development of smart tech to connect all of its functionality to your car. Exclusive to Halfords, the Pioneer DA120 with Apple CarPlay, £349.99, is compatible with the new iPhone 6.

Drivers are also getting smarter with tracking their journeys and in-car recording tech is becoming increasingly popular. Halfords has seen a 320 per cent surge in sales of dashcams and experienced 500% year on year growth online. The exclusive Nextbase InCarCam 101, £49 makes it possible for every motorist to record their journey and have peace of mind. HD recording and a 120 degree ultra wide viewing angle in an unobtrusive and sleek model make this dashcam the smartest way to access the latest technology.

In a landmark tie-up, anyone purchasing a Nextbase In Car Camera from Halfords will gain a 12.5% discount on their annual motor insurance premium from Swiftcover.com that could potentially save them thousands.

The popularity of scooters, mopeds and motorcycles will continue to soar in 2015. And Halfords has more than 250 core products including helmets, storage boxes, covers and locks to suit everyone, whether mod or rocker.

Emma Fox, Commercial Director at Halfords says: “While 2014 saw the rise of the MAMIL, we’re eager to show customers that 2015’s new trends aren’t all about lycra. We’ve been influenced by a variety of sources – bringing colour from the catwalk to bicycles, technology down from ‘the cloud’ and into cars and bike design from the velodrome onto the road. With such a vast range of influences, it allows us to bring exciting new products to our customers.”

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