MATALAN

THE SHOW GOES ON

To showcase its latest ranges, fashion retailers rely heavily on seasonal press shows.

Produced by ZPR, the Matalan Autumn/ Winter 2005 show attracted 167 fashion and lifestyle journalists – an increase of 29% on the previous season.

Coverage immediately following the show consistently achieved between £50k-100k AVE a week.

Matalan Fashion show

Attendees: 167 journalists
Resulting coverage: £50k-100k per week