Our history

ZPR was launched in June 2001. Founded by Zaria Pinchbeck, former Head of PR and Colleague Involvement for ASDA Walmart, ZPR's 22 strong team in Soho provides communications support to a number of consumer and retail brands including the AS Watson Group, Coral, Fenwick, Halfords, Hobbycraft, Kingfisher plc, Lakeland, JD Williams, Superdrug and Waitrose.

With over 20 years of experience in PR Zaria has experience from both an in-house and agency perspective and has worked and is used to working at Board level within the country's leading retailers. Her PR experience combined with her general business experience gained from studying for an MBA, holding general management positions at ASDA and establishing her own business means that she understands what it takes to implement creative and commercial campaigns across corporate, consumer and social media channels.
In July 2014 Zaria was awarded a Certificate in Digital Marketing from Squared Online, a unique digital qualification developed by Google.