ZPR was launched in June 2001. Founded by Zaria Pinchbeck, former Head of PR and Colleague Involvement for ASDA Walmart, ZPR's 22 strong team in Soho provides communications support to a number of consumer and retail brands including the AS Watson Group, Coral, Fenwick, Halfords, Hobbycraft, Kingfisher plc, Lakeland, JD Williams, Superdrug and Waitrose.
With over 20 years of experience in PR Zaria has experience
from both an in-house and agency perspective and has worked and is used
to working at Board level within the country's leading retailers. Her PR
experience combined with her general business experience gained from studying
for an MBA, holding general management positions at ASDA and establishing
her own business means that she understands what it takes to implement creative
and commercial campaigns across corporate, consumer and social media channels.
In July 2014 Zaria was awarded a Certificate in Digital Marketing from Squared Online, a unique digital qualification developed by Google.